28 Gym Membership Statistics: Average Cost of Memberships

Gym Membership Statistics

Renew Bariatrics shares gym membership statistics and the average cost of memberships.

Exploring the world of gym memberships is vital for both fitness pros and workout fans. In this brief overview, we’ll dig into gym membership stats and check out what makes people hit the gym.

Key Gym Membership Statistics

  • Frequency of Visits: The typical gym enthusiast hits the gym twice a week, but nearly half of members clock in more than 100 sessions annually.
  • Duration of Workout: The average gym session lasts around 1 hour, fitting neatly into busy schedules.
  • Preferred Time: Mornings (5 AM to 9 AM) and evenings (5 PM to 8 PM) are prime workout hours, drawing the majority of gym-goers.
  • Cardio vs Strength Training: It’s a balanced split—half of members favor cardio workouts, while another half dedicate their time to strength training.
  • Group Fitness Classes: Almost half of gym members find camaraderie in group fitness classes, adding a social twist to their fitness routine.
  • Gym Attrition Rate: Approximately 30% is the average rate at which gym members hang up their sneakers, seeking alternative fitness paths.
  • Personal Training: A niche choice, around 14% of gym-goers opt for personalized fitness guidance through personal training services.
  • Membership Type: Convenience wins; more than 60% prefer year-round memberships, while others opt for flexible month-to-month plans or short-term contracts.
  • Use of Gym Equipment: Treadmills take the lead as the go-to gym companion, closely followed by free weights and elliptical machines. Familiarity and versatility drive their popularity.
  • Online Fitness: Embracing the digital wave, a whopping 85% of gym-goers supplement their workouts at home, with 63% using online fitness videos or apps.
  • Gym Memberships in January

    Gym Membership Demographics 

  • Gender: Gym memberships are almost evenly split between genders, with 48% of gym members being male and 52% of members being female.
  • Age: The majority of gym-goers fall within the 20-64 age bracket, constituting 60% of all gym memberships.
  • Education: Almost half of gym members have graduated from college, showing a preference for higher education.
  • Income: Those earning over $75,000 annually make up 43% of gym memberships.
  • Occupation: People in the workforce are the largest group of gym members, making up 36% of the total.
  • Ethnicity: White individuals lead in gym memberships at 65%, followed by Hispanics at 13%, and Black individuals at 12%.
  • Urban vs Rural: Urban residents dominate gym memberships at 81%, while rural residents make up the remaining 19%.
  • Frequency of Visits: Nearly half of gym members (49%) are regulars, visiting more than 100 times a year.
  • Costs of Gym Membership Statistics 

    Understanding these statistics provides insight into the diverse costs and spending habits associated with gym memberships, helping individuals make informed choices about their fitness investments.

  • Gym memberships typically range from $10 to $40 per month, with additional fees like initiation and yearly charges.
  • The average cost of a gym membership in the US is $58 per month. Annual fees vary but generally fall between $500 and $700.
  • Monthly fees vary widely—budget gyms start at $10, while elite fitness clubs can go up to $100 per month.
  • In New York, the average monthly gym membership cost is higher at $134.50, reflecting regional differences.
  • Strength-focused gyms (41.7%), HIIT studios (39%), pilates/yoga studios (52%), and gym/fitness studios (57%) usually cost between $10 and $40 per month.
  • Gyms commonly charge initiation fees, typically ranging from $100 to $200.
  • In 2019, American adults spent $270 monthly on health and fitness, rising to $286 in 2020.
  • On average, gym members underutilize about two-thirds of their dues, equating to approximately $39 per month or $468 annually.
  • An estimated 87.6 million gym-goers collectively spend around $34.8 billion on gym memberships each year.
  • The majority of Americans spend less than $30 on their gym memberships.
  • Market Size of the Gym Industry

    In 2022, the Gym, Health & Fitness Clubs industry raked in $31.3 billion in revenue. However, there was a slight setback, with a -3.7% decline in the industry’s market size. This dip raises questions about the growth rate of Gym, Health & Fitness Clubs in the US for the year. Stay tuned as we delve deeper into the stats, exploring the factors behind this unexpected turn and what it means for gym enthusiasts and the fitness industry as a whole.

    New Years Resolution Gym Statistic

    Gym Membership Retention Statistics

    Gym membership trends reveal intriguing insights into the fitness industry’s dynamics. January emerges as the frontrunner, witnessing 12% of all new gym memberships—an annual surge fueled by New Years resolution-driven enthusiasm.

    However, enthusiasm can be fleeting. Shockingly, a staggering 50% of new gym members bid adieu within the first six months. Gender disparities also play a role.

    Statistics indicate that 8% of male gym members and 14% of their female counterparts abandon their memberships after a year. 

    The onboarding process emerges as the cornerstone of member loyalty. Around 87% of individuals who undergo a positive onboarding experience remain active six months down the line. 

    Gym Popularity Over The Years

    The surge in gym memberships is fueled by a shift in how we view health. As society puts a spotlight on staying fit, more folks realize the value of regular exercise. This has turned gym memberships into a go-to option for those committed to achieving their fitness aspirations. Social media adds another layer to this trend. Platforms spotlighting celebrities and the “fitspiration” wave contribute to the gym boom. 


    1. How many Americans have gym memberships?

    Approximately 19% of the US population, or 64.19 million people, are members of gyms or health clubs.

    2. How often do Americans go to the gym?

    About 49.9% of Americans hit the gym at least twice a week.

    3. What’s the average size of a gym?

    A typical mid-size, non-chain gym might have anywhere from 500 to 2000 members.

    4. Who holds the most gym memberships?

    Millennials, on average, have the highest number of gym memberships. However, when it comes to regular attendance, Baby Boomers are the most frequent gym-goers.

    5. How many gym memberships go unused?

    Shockingly, up to 67% of gym memberships remain completely unused. To boost member engagement, gyms are encouraged to foster a sense of community and social interaction among members.


  • https://www.statista.com/statistics/1110999/virtual-yoga-interest-gender/
  • https://www.npr.org/sections/money/2014/12/30/373996649/why-we-sign-up-for-gym-memberships-but-don-t-go-to-the-gym
  • https://www.ihrsa.org/improve-your-club/industry-news/u-s-fitness-industry-revenue-dropped-58-in-2020/
  • https://www.theptdc.com/personal-trainer-salary-survey
  • https://www.cnbc.com/2020/07/23/many-dont-plan-to-renew-their-gym-memberships-post-pandemic-survey.html
  • https://www.bls.gov/news.release/pdf/atus.pdf
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